“Everyone Is Implementing Or Talking About Implementing Internet Marketing Campaigns. Why Not You?”
But, why would you want to jump into an unknown territory such as Internet Marketing when you are already familiar with the other methods of getting new clients such as networking, cold calling, yellow pages advertising, and customer referrals?
Let us see what the Internet Marketing (or Online Marketing as some times it is called) can do for you.
Should You Use Internet Marketing For Your Business?
There are plenty of reasons for you to do internet marketing. Here are some:
- You may not want Internet marketing but your potential clients are searching the internet for their next vendor or service provider. Don’t you need to be in the place where your potential customers are searching? See the growth of Australians who go on the internet looking for solutions to their problems.
- If you are not marketing on the internet, and if your competitors are, then your competitors are likely to get those new customers.
- Marketing on the internet is (i). inexpensive compared to other medium (ii). Accountable – you can measure the return on the investment (iii). Can help reaching bigger markets than other mediums.
- Even if you use the methods such as asking existing customers to give referrals you can use the internet to strengthen those campaigns.
- If you implement word of mouth campaigns, the social networking sites (such as Facebook and Twitter) can help get better momentum for the campaigns. According to A.C. Nielsen (a respected marketing search firm) between February and August 2009, Twitter users jumped fivefold from 5 million to 25 million.Can you imagine how many of your potential customers are now spending time on the social networks? You can get in front of them if you use the social networking sites.
- It is true that customers do not buy online high priced products and services. However, they do research on the internet before making the decision to purchase from a specific supplier. You must be there for them to know about you.
- We are now in a different era. Internet has changed our everyday lives. Watch this video – a pop-up opens. (reduce the volume or use headsets).
- If your potential customers are spending time on these new media, then their engagement with the traditional media must be coming down, right? You’re right, the readership/viewership is falling steadily. See [opens a pop-up] how drastically the advertising revenues are declining for other mediums while it is increasing for the internet
OK, If It Is Beneficial, Can You Do It By Yourself?
You may now accept that you should market your products and services on the internet. But there are challenges ahead. Here they are:- the search engine algorithms (they way they calculate how a page should show up in the search results) change regularly,
- there are new methods of advertising on the internet (and the rules for them keep changing),
- there are new methods for getting traffic to your sites and
- new ways to convert the visitors to buying customers.
- To keep abreast of this new field of marketing is a full time job! With a full time job or business it is almost impossible for you to market on the internet effectively and efficiently – not only do you have to have two jobs e.g. your full time job + internet marketing job but also you need to keep track of all the changes happening in this field.
A Confusion
Further, this is complicated by- 80% (at least) of the nonsensical advice, service and software that is on the internet.
- For instance, there are companies that will submit your site to thousands of directories.
- Being listed on SPAMmy directories will not do you any good.
- Some even say that actually search engines penalize the organisations that list themselves in those directories. Still there are providers offering this service with conviction and several companies buy such services.
- For instance, there are companies that will submit your site to thousands of directories.
With this type of confusion and regular changes by the search engines, it is hard for you to know how to market on the internet correctly (without damaging your business) and who to choose. So what should you do? Where do you start? We explain it in this document – it pops-up. Or you can download it here – no registration needed.
Actually, this discipline is not rocket science (or brain surgery, whichever you prefer!) as it appears to be.
If you have the time, persistence and interest you can do these by yourself.
We work transparently and sincerely to achieve better results than our competitors. We are confident in our services. If we don’t deliver on the promises we make, we refund 100% of your money. Our agreements are month to month. No lock-ins.
Contact us today to discuss further on how we can help you. Even if you think you are not ready for Online marketing, get us to do a Free website analysis so you know how your site is doing. Get in touch with us.
Free Ebook
“Everyone Is Implementing Or Talking About Implementing Internet Marketing Campaigns. Why Not You?”
But, why would you want to jump into an unknown territory such as Internet Marketing when you are already familiar with the other methods of getting new clients such as networking, cold calling, yellow pages advertising, and customer referrals?
Let us see what the Internet Marketing (or Online Marketing as some times it is called) can do for you.
Should You Use Internet Marketing For Your Business?
There are plenty of reasons for you to do internet marketing. Here are some:
- You may not want Internet marketing but your potential clients are searching the internet for their next vendor or service provider. Don’t you need to be in the place where your potential customers are searching? See the growth of Australians who go on the internet looking for solutions to their problems.
- If you are not marketing on the internet, and if your competitors are, then your competitors are likely to get those new customers.
- Marketing on the internet is (i). inexpensive compared to other medium (ii). Accountable – you can measure the return on the investment (iii). Can help reaching bigger markets than other mediums.
- Even if you use the methods such as asking existing customers to give referrals you can use the internet to strengthen those campaigns.
- If you implement word of mouth campaigns, the social networking sites (such as Facebook and Twitter) can help get better momentum for the campaigns. According to A.C. Nielsen (a respected marketing search firm) between February and August 2009, Twitter users jumped fivefold from 5 million to 25 million.
Can you imagine how many of your potential customers are now spending time on the social networks? You can get in front of them if you use the social networking sites.
- It is true that customers do not buy online high priced products and services. However, they do research on the internet before making the decision to purchase from a specific supplier. You must be there for them to know about you.
- We are now in a different era. Internet has changed our everyday lives. Watch this video – a pop-up opens. (reduce the volume or use headsets).
- If your potential customers are spending time on these new media, then their engagement with the traditional media must be coming down, right? You’re right, the readership/viewership is falling steadily. See [opens a pop-up] how drastically the advertising revenues are declining for other mediums while it is increasing for the internet
OK, If It Is Beneficial, Can You Do It By Yourself?
You may now accept that you should market your products and services on the internet. But there are challenges ahead. Here they are:
- the search engine algorithms (they way they calculate how a page should show up in the search results) change regularly,
- there are new methods of advertising on the internet (and the rules for them keep changing),
- there are new methods for getting traffic to your sites and
- new ways to convert the visitors to buying customers.
- To keep abreast of this new field of marketing is a full time job! With a full time job or business it is almost impossible for you to market on the internet effectively and efficiently – not only do you have to have two jobs e.g. your full time job + internet marketing job but also you need to keep track of all the changes happening in this field.
A Confusion
Further, this is complicated by
- 80% (at least) of the nonsensical advice, service and software that is on the internet.
- For instance, there are companies that will submit your site to thousands of directories.
- Being listed on SPAMmy directories will not do you any good.
- Some even say that actually search engines penalize the organisations that list themselves in those directories. Still there are providers offering this service with conviction and several companies buy such services.
- For instance, there are companies that will submit your site to thousands of directories.
With this type of confusion and regular changes by the search engines, it is hard for you to know how to market on the internet correctly (without damaging your business) and who to choose. So what should you do? Where do you start? We explain it in this document – it pops-up. Or you can download it here – no registration needed.
Actually, this discipline is not rocket science (or brain surgery, whichever you prefer!) as it appears to be.
If you have the time, persistence and interest you can do these by yourself.
We work transparently and sincerely to achieve better results than our competitors. We are confident in our services. If we don’t deliver on the promises we make, we refund 100% of your money. Our agreements are month to month. No lock-ins.
Contact us today to discuss further on how we can help you. Even if you think you are not ready for Online marketing, get us to do a Free website analysis so you know how your site is doing. Get in touch with us.